What’s so special about the McDonald’s menu?

The new coffee chain would act as a small cult of McDonald’s largest franchise. The first United States office opened in Chicago, Illinois, in 2001. McDonald’s relaunched McCafé products in 2017 after attention shifted from the coffee brand.

Today you can buy everything from favorite coffees like caramel macchiatos and French vanilla lattes to the legendary clover shake.

It was founded in 1962 by Lou Groen, owner of a McDVOICE franchise in Cincinnati, Ohio, after discovering that burger sales on Friday declined during Lent. In 1965, it was a staple on menus across the country and remains popular every spring.

The low-wall ad titled “Give Me This Fish Fillet” cemented the sandwich’s place in McDVOICE history.

According to Smithsonian magazine, in 2013 alone, 300 million liquid sandwiches were sold.

The beginning

The first “Big Mac” was developed in 1967 by the owner and operator Jim Delligatti of Pittsburgh, Pennsylvania, and contained a three-story burger that sold for 45 cents.

When the burger was selected for use in the United States, there were many considerations about the name. The aristocrat and the blue ribbon burger offer two more options for names, but neither has been considered.

Esther Glickstein Rose, a 21-year-old secretary of the company’s advertising department in 1967, had the winning name “Big Mac,” according to the AP when managers and other employees laughed at the name. However, it got stuck and became one of the most famous product names of all time.

The appearance of the burger has hardly changed from the start. However, on October 1, 2018, McDonald’s announced that it would remove all artificial preservatives, flavors, and colors from the Big Mac.

Southern California franchisee Mike Pernecky asked the chain to launch a hamburger bigger than the Quarter Pounder. Working with the McDVOICE culinary team to develop Angus burgers, Pernecky helped the chain launch the new entree in Deluxe, Bacon & Cheese, and Mushroom & Swiss styles.

However, after three months of thinking, McDonald’s decided to launch its thickest burgers in 2013. In the same year, McDonald’s also launched its Fish McBites, a derivative of the popular Filet-O-Fish sandwich.