Better late than never.
McDonald’s will officially begin participating in the so-called “Chicken Wars” in December, a food battle that Popeyes started in August with the first launch of his now-infamous chicken sandwich, with a new “Crispy Chicken Sandwich” that shares many of its attributes.
The fast-food chain announced the new chicken sandwich on Twitter and confirmed that it could be tested in two cities in the United States starting Monday.
Houston. Knoxville. Lunch tomorrow? No meat, the restaurant said on December 1, with a chicken-headed emoji and a shiny face.
The tweet contained a photo of a McDVOICE bag with a graphic of a chicken silhouette dated “12/2”.
The crispy chicken sandwich appears to be a fancy version of the chain’s other chicken sandwich options, as it contains a fried chicken fillet served on a butter potato roll and a cucumber. The deluxe version contains tomatoes, lettuce, and mayonnaise. (McDonald’s currently offers a buttered chicken sandwich and a McChicken sandwich.)
The Popeyes Chicken Sandwich and the original Chick-Fil-A Chicken Sandwich with fried chicken fillets, sauce (or butter, in the case of Chick-Fil-A), and cucumbers are also served.
McDVOICE has even doubled its efforts to beat Popeyes and Chick-fil-A in Chicken Sandwich Wars, serving its new sandwich in a bag as its rivals.
The new crispy chicken sandwich will be tested from December 2 to January 26, a McDonald’s spokesperson told Fox News.
The chain has not announced an official national release date. According to a McDVOICE statement, “everyone should know what will happen in 2020.”
The Crispy Chicken Sandwich launch follows the brand’s previous attempt to gain more control over their chicken options with the launch of a Spicy BBQ Chicken Sandwich in September.