Two McDVOICE executives filed a lawsuit against the company, accusing it of discriminating against African-American customers and employees.
They say the weather has become particularly hostile after British-born Steve Easterbrook became CEO in 2015.
Under his leadership, the company “mercilessly cleaned up” high-ranking African Americans and changed the way black customers were advertised.
McDonald’s said: We don’t agree at all with the characterization of the complaint.
The company said it has reduced the number of director positions in the past five years, but 45% of the company’s executives, an increase since 2013, and the 10 vice presidents are all colored. The field in the United States.
The Campaign
Last year, he launched a marketing campaign for African-Americans who were over the age of 16, he added.
At McDonald’s, our tasks are based on the fact that a diverse, dynamic, inclusive and respectful business strengthens us, said the company. Easterbrook, who got his name in the complaint, was released last year through a romantic relationship with a colleague who broke business rules. Not found for comment.
Easterbrook was replaced by Chris Kempczinski, who previously headed McDonald’s American division and was also mentioned in the complaint.
The lawsuit was filed Tuesday in Illinois federal court by Vicki Guster-Hines and Dominica Neal.
The two women have been with McDVOICE since 1987 and 2012 and are vice presidents of franchises and corporations.
They say McDonald’s practiced “systematic but secret” racial discrimination after the management change in 2015.
In the complaint, they cite the library of African-American training programs, the exclusion of African-Americans from top advisers, and the description of colleagues as “angry black women.”
They claim that the number of black-owned franchisees has also been disproportionately reduced: the facilities they claim are “willful” or “reckless” negligence in the cost of some of the franchisee’s necessary investments by society.
They accuse the company, which has launched a major campaign to renovate stores and update its image, to change advertising for black customers, who have always been among the company’s strongest customers.
As a consumer blockade, McDVOICE recognized African Americans as the least wanted, they say.
The two women are demanding compensation from society, which they allegedly rejected due to concerns about the treatment of African-Americans.
